Born and raised in Alaska, we grew up camping, fishing and doing all the outdoor things! Now all grown up 😉 with our own families, we wanted to keep this lifestyle a tradition, but had no idea just how overwhelming it could be with kiddos.

As a parent or caregiver you know what a feat it is to take the kids anywhere. Even just going to the grocery store you’re loaded down with a full diaper bag, snacks, water, etc. etc., so going camping or traveling is intimidating to say the least. Personally in the past, just anticipating the quantity of things needed for three kids to travel caused so much anxiety I ended up avoiding it all together.And that’s when Cub was born! We decided we shouldn’t just sell our products on Amazon, but actually bring a brand to life that helps makes parents lives a little bit easier on the go! Through lots of trial and error, we have found that this means using minimalist products that we can bring camping, flying or wherever life takes us with the kiddos.

We are excited to grow and learn with you as parents, and bring you more super cool products!